July 20, 2020
What is the cosmeceutical and what does that truly means?
What are the marketing claims and how far can you go?
It is very interesting that when one ‘googles’ marketing claim, it brings you to the wikipedia. In wikipedia you can only find one word under the ‘marketing claim” and that is “advertising slogan“. The word says it all. The marketing claims or advertising slogans should be fair, factual and accurate when it comes to drugs or definitely any ‘cosmeceuticals”. Very often, though, we see all kind of claims without any references, (clinical) real-world trials and in-vitro studies. As a skincare/cosmetics company, which is not regulated by the FDA and its rules for the drugs, you still need to do everything you can to adhere to those rules of fairness, honesty and accuracy if you truly want to help people and grow your business in an ethical and sustainable manner.