Some people create a beauty brand because they love cosmetics.
We created one because our skin was suffering.
For years, both Dr. Liia and Dr. Sumant — two medical professionals who spent their lives healing others — struggled with their own skin:
allergies
gluten sensitivities
allergies (shellfish, nuts and more)
eczema
psoriasis
Every time they reached for a new product, they hoped it would bring relief.
And every time, it didn’t.
Instead, there were flare-ups.
Redness.
Burning.
Rashes.
Embarrassment.
And a growing fear of “trying something new.”
The beauty industry kept offering promises:
“clean,”
“natural,”
“organic.”
But none of those words protected their skin.
None of those products were truly safe for people with autoimmune conditions, allergies, or sensitivities.
So one day, after yet another painful reaction, Dr. Liia decided:
“If the products I need don’t exist, I’ll make them.”
And she did.
EpiLynx wasn’t created in a lab alone.
It was created in moments of frustration, hope, and determination.
Every formula began with a deeply personal question:
“How do we make something beautiful that doesn’t hurt?”
With decades of medical experience behind them, the founders dove into research — not just the glamorous parts, but the heavy, clinical, scientific parts:
allergen data
autoimmune research
FDA literature
dermatology findings
cosmetic chemistry
ingredient safety reports
They studied what the industry ignored:
how skincare can trigger the immune system, inflame the skin, or quietly cause sensitivity over time.
That’s where the idea of medically-clean beauty was born.
It means safety first.
It means honesty always.
It means choosing ingredients based on medical science, not trends or marketing.
It means saying no to the most common skin allergens —
gluten, nuts, soy, sesame, dairy, shellfish, eggs, and more —
because we know how it feels when your skin reacts and you don’t know why.
It means creating formulas with the quietest ingredient lists —
the ones that respect sensitive skin, damaged barriers, autoimmune flares, and the people who have been told,
“Maybe you’re just overreacting.”
You’re not overreacting.
Your skin is asking to be understood.
EpiLynx is for woman who can’t use most skincare and/or makeup without breaking out.
For the man whose eczema makes face creams feel like fire.
For the teen afraid to try anything new.
For the parents searching for safe products for their children.
For everyone who has read a label and felt defeated.
You deserve beauty without fear.
You deserve skincare that heals, not harms.
You deserve formulas made for your skin — not “average” skin.
We continue creating it because now… the world needs it too.