Eyeliner has been around for ages (literally!), with fashionista's and style icons such as Cleopatra and Brigitte Bardot enhancing their looks with lined eyes. F
rom kohl eyeliner to gel, we simply cannot imagine our lives without it, right?
However, adding a splash of color to the overall eye look is ONLY less than 100 years old!
It started in the 1930's to create a softer eye look, however this trend exploded only a few decades later during the eras of hippies and hair bands.
Maybelline and Max Factor were the first cosmetic companies to advertise brown and white colored eyeliners.
However, it is really started with the comic queen, Lucille Ball who has put some brown eyeliner on her lids to promote Max Factor in the 1930s and 1940s (she was promoting their foundation and not even the eyeliner!).
Other colors, such as blue, purple, green, and grey only emerged on the scene in the 1940s and 1950s but were only for artistic looks for Haute Couture.
Those colors weren’t even commercially advertised in the media and the trend stopped there.
Only when celebrities like Liberace began to wear colored eyeliner in public in the late 1950s and early 1960s, Maybelline and Max Factor started to promote the colors in the media, around 1962.
Within the next few years, other brands like MAC, Yardley, and Revlon joined them and more shades of blue, purple, green, and grey were designed.
Fast forward to 2022! Statistics show that even with all of these colors around, the majority of women still prefer the stark black eyeliner to go with their sleek look.
Want to know more on fun colored eyeliners? Learn more here!