How Does Chanel stays relevant?

I do not like any particular designers brands but I do Love Chanel.. Not just because of the ageless, sophisticated look and style but because of the free, open-minded woman, entrepreneur, behind the brand. Every and Any woman would want to be her, and make such an impact on how woman dressed already almost 100 years ago. The Brand was the ‘change agent’ then and still is now.. Why? Because it does not follow any particular fashion trend yet constantly innovates and stays ahead of its times.. This is how we envision EpiLynx to be as well!

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